About

Neo Pop was created for the families who love loudly, advocate fiercely and show up every day for the incredible neurodivergent children in their lives. We know what it feels like to juggle therapy schedules, school meetings, sensory needs, meltdowns and magic moments - all while wishing the world understood your child the way you do. Neo Pop exists to make that world a little brighter, more accepting, and a whole lot more inclusive.

Our mission is simple: to celebrate neurodiversity through bold, meaningful design. Every hoodie, tee, cap and accessory is created with intention - to spark connection, start conversations and help families feel seen. We believe inclusion shouldn’t be whispered; it should be worn, shared and lived. Neo Pop blends everyday comfort with powerful statements that reflect the strength, joy and resilience of neurodivergent families.

But we don’t stop at clothing. Neo Pop is committed to real, measurable impact. A portion of every sale supports Australian charities and organisations that champion ADHD, autism and sensory needs within our community. As we grow, so will our range - sensory-friendly backpacks, accessories and inclusive gear for kids, parents and supporters are all on the way.

Neo Pop isn’t just a brand. It’s a movement toward understanding, celebration and belonging.

Together, we’re creating a world where every kind of mind is welcome, valued and beautifully seen.